The Rockie Awards is BANFF's flagship international programming competition celebrating excellence in television and digital content. Hundreds of programs compete for a coveted Rockie. Category winners, including a Grand Jury Prize and the $25,000 Rogers Prize for Excellence in Canadian Content are announced at a special ceremony each year at the Banff World Media Festival.

With participation from 45+ countries annually, including an international industry jury of 150 entertainment and media professionals, the Rockies is one of the world’s largest program competitions of its kind.