2022 Winner

ODO

Sixteen South, Letko

UK, POLAND

- Animation: Preschool (0-4)

Odo was created to sell into every country, to reach every kid in every home and tackle head-on much of the ugliness we've seen in 2020 and 2021 - intolerance, mistrust, racism, silencing the weak, migration, bad leadership. And the biggest one of all – to promote self esteem and positivity which are the best weapons against fear, depression and anxiety. Never has there been a more important time to create a breakthrough show which spoke to kids. And we did this through comedy, great design, great characters, a score that is as organic as the design and with a heart and messages of social responsibility and justice. The entire show is digitally drawn by hand in 2D using only secondary colours. We also created four times of day and a system of lighting that allows us to change the landscapes and world easily which displays the beauty of the outdoor world at all times of day.