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2023 Winner

The Smeds and The Smoos

Magic Light Pictures


- Animation: Children

Magic Light Pictures’ animated films have become an annual Christmas Day tradition in the UK, seen by millions of people. The Smeds and The Smoos was the tenth most watched show on Christmas Day 2022 and it received a staggering 36% viewing share. The Smeds and The Smoos critical acclaim included The Sunday Telegraph calling it an “entrancing animated adaptation” that “brims with light, laughter and good cheer”, The Daily Mail declaring it a “total delight to watch” while the Radio Times hailed it as “Truly Out Of This World”. Overcoming prejudice is the heart of the film and is a formative message for our family audience. Joyful and affirming, the film explores what it means to recognise and celebrate each other’s differences, how to see the world from someone else’s point of view and ultimately change perceptions.